I love the color of these flowers. The color in that painting is gorgeous. What color is this dress? I wanted a candy apple red purse. Are you sure those blinds are ivory? They look really white. What does pearl ice mean? It is so hard to figure out these colors on the website. Can I chat with someone at their website? Maybe I should just go to the store.
Solution. Color identification and matching improves the shopping experience and provides confidence in making purchases.